Skip to content
CROPPED 2023-1025-Valor-Insurance-0005
Cropped V Blank Background

Who We Are 

At Valor Insurance Brokers, we are fueled by the following:

  • Energy: Every day, our team at Valor Insurance Brokers brings an infectious energy that injects new life into the old and stagnant insurance industry. With genuine enthusiasm, we are here to serve you, merging our extensive experience with cutting-edge technologies to provide you with more efficient assistance.

    Consistency: We pride ourselves on delivering a level of service that remains steadfast. Whether you are submitting a claim, inquiring about a quote, or making modifications to your existing policy, rest assured that you will receive unparalleled service, regardless of the agent handling your request.

    Diligence: As a brokerage, we analyze your unique circumstances, offering diverse options. Our dedicated team navigates the complexities of insurance, advocating for you every step of the way. We explore our network to secure the ideal policy tailored to your needs, instilling confidence in you and your business.

The agency's leadership is driven by a deep devotion to following Jesus and seeks to honor Him not just in personal relationships, but also in every aspect of how Valor Insurance Brokers conducts business.

Our Team

Keith Rocha-1

Keith Rocha

Founder, CEO

Keith founded the agency in 2014. He and his wife, Becca, are the proud parents of five children – Kate, K.J., James, Lucas and Ellie. Keith is a native Chicagoan, and loves all things Windy City, particularly Cubs baseball and deep-dish pizza.

Fun Fact: Keith loves to dominate the local basketball courts. He’s the rare big guy who can also extend his range and shoot the long ball.

Jack Smith

Jack Smith


Jack joined the team in 2017. Jack is a native Chattanoogan, and graduated from Gordon Lee High School and the University of Georgia. He and his wife Alli live in Chickamauga, along with their son, Kasley. Jack enjoys golf, working out, and cooking on the Blackstone. 

Fun Fact: Jack's first flight was for his honeymoon to Jamaica. Since then, he flies every chance he gets. 

Brandon Wooden

Brandon Wooden

Client Executive 

Brandon joined the team in 2019, after graduating with a finance degree from the University of Georgia. Brandon dedicates his business time to helping business owners and property investors. His commitment to building trust and delivering peace of mind makes him a trusted advisor. Outside of work, Brandon and his wife, Tiffany, enjoy hiking, taking their dogs for walks, and exploring new places. 

Fun Fact: Depending on the day, Brandon could be related to former UCLA basketball coach John Wooden.

Adrian Felix

Adrian Felix

Account Management Lead

Adrian joined the team in 2020 as the Administrative Assistant. He is now a licensed insurance agent serving our clients. He is from Chattanooga, graduating from the McCallie School, and spent four years studying economics at Princeton University. Adrian enjoys going to movie theaters, football, and a good scoop of Clumpies ice cream.

Fun Fact: Adrian can be found having a dance party at any given moment.

Bri Gifford

Bri Gifford

Account Manager

Bri joined the agency in 2020 after moving down from Chicago with her husband, Tyler. They now have a golden retriever named Flynn, and just welcomed their new baby girl into the world. Bri loves iced coffee, board games, and ice cream.

Fun Fact: Bri ran the full Chicago Marathon after only running 8 miles to train.

Arden House

Arden House

Account Manager

Arden joined the team in 2021 as the administrative assistant. She is now a licensed insurance agent servicing our personal lines clients. Originally from GA, she now lives in Chattanooga enjoying everything it has to offer. She loves running, a good book & her dog, Cooper.

Fun Fact: Arden has never had an actual cup of coffee ever.

Kohl Henke

Kohl Henke

Client Executive

Kohl joined the agency in 2022 and is a licensed insurance agent in Tennessee. He graduated from The University of Tennessee at Chattanooga with a degree in Finance. He has lived in Chattanooga his whole life and hopes to live here for the rest of it. He hopes to continue to grow in his role at the agency and become the best insurance agent he can be.

Fun Fact: Kohl played football at The University of Tennessee at Chattanooga as an extremely undersized linebacker.

Taylor Pittman

Administrative Assistant



Grace Mowery

Account Manager

Grace joined the team in 2023 as the administrative assistant after graduating from Cedarville University in Ohio. Born and raised in Cleveland, she has enjoyed exploring the downtown Chattanooga restaurants near the office. She loves period dramas, watching football with her dad, and long drives with the windows down.

Fun fact: Though a lifelong Tennessean, Grace is an avid Oklahoma Sooners fan and even met Coach Bob Stoops while attending a Chicago Cubs game


Caleb O'Neal

Client Executive

A native northwest Georgian, Caleb graduated from Kennesaw State University, moved to the GA coast, and couldn’t stay away from the Appalachian Mountains and Tennessee River. He loves connecting with the outdoors as well as our clients. He looks to build relationships with clients beyond the status quo. He loves any outdoor activity, football, and a good sunrise on the water, preferably with a cup of joe.

Fun Fact: Caleb played wide receiver for the Kennesaw State Owls in college. He is always prepared to put any defender in the spin cycle (especially Kohl).

Headshot copy

Aleesha Lowe

Life Insurance Advisor

Born in Iowa, this Midwest girl has found a love for the south and is now settled in Chattanooga with her husband and two children. She loves serving others and is committed to helping you find a policy that will best suit the needs of your family or business. Aleesha enjoys cleaning, organizing, lifting weights, and spending time outdoors with her family and friends.

Fun Fact: Aleesha is a ‘crunchy’ mom and has one too many houseplants.