Who We Are
At Valor Insurance Brokers, we are fueled by the following:
- Energy: Every day, our team at Valor Insurance Brokers brings an infectious energy that injects new life into the old and stagnant insurance industry. With genuine enthusiasm, we are here to serve you, merging our extensive experience with cutting-edge technologies to provide you with more efficient assistance.
Consistency: We pride ourselves on delivering a level of service that remains steadfast. Whether you are submitting a claim, inquiring about a quote, or making modifications to your existing policy, rest assured that you will receive unparalleled service, regardless of the agent handling your request.
Diligence: As a brokerage, we analyze your unique circumstances, offering diverse options. Our dedicated team navigates the complexities of insurance, advocating for you every step of the way. We explore our network to secure the ideal policy tailored to your needs, instilling confidence in you and your business.
The agency's leadership is driven by a deep devotion to following Jesus and seeks to honor Him not just in personal relationships, but also in every aspect of how Valor Insurance Brokers conducts business.
Our Team
Keith Rocha
Founder, CEO
Keith founded the agency in 2014. He and his wife, Becca, are the proud parents of five children – Kate, K.J., James, Lucas and Ellie. Keith is a native Chicagoan, and loves all things Windy City, particularly Cubs baseball and deep-dish pizza.
Fun Fact: Keith loves to dominate the local basketball courts. He’s the rare big guy who can also extend his range and shoot the long ball.
Jack Smith
Client Executive
Jack joined the team in 2017. Jack is a native Chattanoogan, and graduated from Gordon Lee High School and the University of Georgia. He and his wife Alli live in Chickamauga, along with their son, Kasley. Jack enjoys golf, working out, and cooking on the Blackstone.
Fun Fact: Jack's first flight was for his honeymoon to Jamaica. Since then, he flies every chance he gets.
Brandon Wooden
Client Executive
Brandon has been with the team since 2019. He grew up in Chickamauga, GA and obtained his college degree from the University of Georgia. Brandon and his wife, Tiffany, enjoy spending time outdoors and visiting places they've never been.
Fun Fact: Brandon got dunked on by James Cook in an intramural basketball game while at the University of Georgia.
Adrian Felix
Account Management Lead
Adrian joined the team in 2020 as the Administrative Assistant. He is now a licensed insurance agent serving our clients. He is from Chattanooga, graduating from the McCallie School, and spent four years studying economics at Princeton University. Adrian enjoys going to movie theaters, football, and a good scoop of Clumpies ice cream.
Fun Fact: Adrian can be found having a dance party at any given moment.
Josh Hester
Client Executive
Josh joined the team in 2024. As a North Georgia native, he is rather familiar with the Chattanooga and surrounding areas. He and his wife Cortney reside in Dalton with their daughter, Amelia, and their dog, Hank. Josh enjoys days on the golf course, spending time with his family, and traveling.
Fun Fact: Josh used to never like to travel. After his honeymoon to Greece, Josh never hesitates on the opportunity to hop on a plane.
Kim Reason
Administrative Assistant
Kim joined the team in 2025. Born in Atlanta, Kim grew up in Chattanooga attending Hixson High School and UTC. Her background includes work in the insurance industry with Blue Cross and Unum, and wealth management/investment banking with Truist and Wells Fargo Advisors.
Kim and her husband have 4 children and 3 grandchildren, a Golden Retriever and a spooky black kitten. She enjoys traveling, cooking, entertaining and spending time with family and friends.
Fun Fact: Kim loves to read scary, suspenseful books and her favorite movie genre is political intrigue with a touch of murder mystery. Her dad was a Chattanooga Lookouts baseball player in the late 50’s.
Arden House
Account Manager
Arden joined the team in 2021 as the administrative assistant. She is now a licensed insurance agent servicing our personal lines clients. Originally from GA, she now lives in Chattanooga enjoying everything it has to offer. She loves running, a good book & her dog, Cooper.
Fun Fact: Arden has never had an actual cup of coffee ever.
Steph Long
Account Manager
Steph joined our team in 2025 after spending nearly a decade in the high-volume world of trucking insurance. She brings the same intensity and eagerness to listen, so she can deliver the best solutions possible to individuals and businesses. After fulfilling her most important role of being a mother to her 4 kids, she is passionate about and welcomes any opportunity to serve others.
Fun Fact: As an avid crafter, prior to buying any piece of art or party decoration, Steph tries to make it herself first-- likely for triple the price.
Taylor Pittman
Account Manager
Taylor joined the team in early 2024 as the team's administrative assistant and has since transitioned to our service team as an account manager. She is passionate about helping others in any way she can! Originally from Alabama, Taylor has always loved the Chattanooga area and now lives here with her husband, Justin, their 10-year-old son, Jasper & pets. Her favorite activities include road trips with her sister, concerts, family time and watching Jasper play any kind of ball!
Fun Fact: Taylor interned at Walt Disney World in college and will never outgrow a good Disney movie!
Andrew Siegenthaler, CPCU
Area Vice President - Nashville
Andrew has worked in the insurance industry for over 15 years and brings experience from both the carrier and agency side. Andrew uses this experience to advocate for his customers and give them the best expert advice for their insurance and risk management needs. Andrew earned his CPCU (Chartered Property Casualty Underwriter) designation in 2025 and is a class of 2008 graduate from The University of South Florida.
Andrew calls Franklin, Tennessee his home, and when he is not serving his customers, he is spending time with his family, cheering on his favorite sports teams, or working on his golf game.
Fun Fact: Andrew also serves as the Chair of Young Risk Professionals of Nashville, an organization that helps develop insurance professionals through networking, mentorship, and education.
Rachel Payne
Client Executive
Rachel was raised in Cincinnati, Ohio, where an unwavering loyalty to the Bengals was formed early — even during the rough years, which is a majority of them. She enjoys travelling to football stadiums across the country with the goal of being able to see the Bengals play in each one. She also enjoys baking, travelling abroad, long walks with her dog, Lady, and the occasional run when the weather is right.
Fun Fact: While visiting local tribes on a trip to Kenya, the Chief of one of these tribes gave Rachel his personal sword as a souvenir. She keeps it on display in her kitchen!
Payton Hand
Client Executive
Payton joined the team in 2026. She is originally from South Pittsburg, TN — the home of Lodge Cast Iron — and can answer any question about cast iron skillets. She is currently in school for finance and she has a passion for supporting the people around her in every way. Payton enjoys spending time with her friends, family, and boyfriend, Lex, as well as reading and going to flea markets.
Fun Fact: Payton can do a great impression of her mom!
Alida Redmond
Marketing Specialist
Alida joined the team in 2025 as a marketing specialist. She works strategically with our agents and carriers to ensure our clients are best protected. She has a passion for serving others and ensuring our clients have coverage that truly fits their needs—originally from South Africa, Alida and her husband, Brian, recently relocated to Tennessee from Colorado. They love their community and enjoy spending their free time outdoors exploring local trails and scenic spots.
Fun Fact: Alida speaks multiple languages and has lived in 4 countries.
Brooke Tyll
Marketing Intern
Brooke is originally from Nashville, TN and has relocated to Chattanooga to attend the University of Tennessee at Chattanooga. She is a member of UTC's Cross Country and Track teams, and she is pursuing her BSBA in Marketing: Professional Sales. Brooke is passionate about all things fitness, and loves to run (of course), lift, and she has recently taken up cycling.
Fun Fact: Brooke has dreamt of becoming a voice actor someday — she has an impressive collection of fun voices and impersonations she loves to perform.