Who We Are
At Valor Insurance Brokers, we are fueled by the following:
- Energy: Every day, our team at Valor Insurance Brokers brings an infectious energy that injects new life into the old and stagnant insurance industry. With genuine enthusiasm, we are here to serve you, merging our extensive experience with cutting-edge technologies to provide you with more efficient assistance.
Consistency: We pride ourselves on delivering a level of service that remains steadfast. Whether you are submitting a claim, inquiring about a quote, or making modifications to your existing policy, rest assured that you will receive unparalleled service, regardless of the agent handling your request.
Diligence: As a brokerage, we analyze your unique circumstances, offering diverse options. Our dedicated team navigates the complexities of insurance, advocating for you every step of the way. We explore our network to secure the ideal policy tailored to your needs, instilling confidence in you and your business.
The agency's leadership is driven by a deep devotion to following Jesus and seeks to honor Him not just in personal relationships, but also in every aspect of how Valor Insurance Brokers conducts business.
Our Team
Keith Rocha
Founder, CEO
Keith founded the agency in 2014. He and his wife, Becca, are the proud parents of five children – Kate, K.J., James, Lucas and Ellie. Keith is a native Chicagoan, and loves all things Windy City, particularly Cubs baseball and deep-dish pizza.
Fun Fact: Keith loves to dominate the local basketball courts. He’s the rare big guy who can also extend his range and shoot the long ball.
Jack Smith
President
Jack joined the team in 2017. Jack is a native Chattanoogan, and graduated from Gordon Lee High School and the University of Georgia. He and his wife Alli live in Chickamauga, along with their son, Kasley. Jack enjoys golf, working out, and cooking on the Blackstone.
Fun Fact: Jack's first flight was for his honeymoon to Jamaica. Since then, he flies every chance he gets.
Brandon Wooden
Client Executive
Brandon joined the team in 2019, after graduating with a finance degree from the University of Georgia. Brandon dedicates his business time to helping business owners and property investors. His commitment to building trust and delivering peace of mind makes him a trusted advisor. Outside of work, Brandon and his wife, Tiffany, enjoy hiking, taking their dogs for walks, and exploring new places.
Fun Fact: Depending on the day, Brandon could be related to former UCLA basketball coach John Wooden.
Adrian Felix
Account Management Lead
Adrian joined the team in 2020 as the Administrative Assistant. He is now a licensed insurance agent serving our clients. He is from Chattanooga, graduating from the McCallie School, and spent four years studying economics at Princeton University. Adrian enjoys going to movie theaters, football, and a good scoop of Clumpies ice cream.
Fun Fact: Adrian can be found having a dance party at any given moment.
Evan Kennedy
Client Executive
Evan joined the team in 2024. He graduated from Gordon Lee High School and attended Dalton State College. Evan is a native to North Georgia and the Chattanooga area. He and his wife Alex reside in Ringgold, along with their son Luke and two dogs. Evan enjoys serving at his church, spending time with family and friends, playing golf, and traveling.
Fun Fact: Evan previously worked in the music industry and has had the opportunity to work with many famous artists and actors. Kevin Costner once poured him a glass of champagne!
Arden House
Account Manager
Arden joined the team in 2021 as the administrative assistant. She is now a licensed insurance agent servicing our personal lines clients. Originally from GA, she now lives in Chattanooga enjoying everything it has to offer. She loves running, a good book & her dog, Cooper.
Fun Fact: Arden has never had an actual cup of coffee ever.
Aleesha Lowe
Life Insurance Advisor
Born in Iowa, this Midwest girl has found a love for the south and is now settled in Chattanooga with her husband and two children. She loves serving others and is committed to helping you find a policy that will best suit the needs of your family or business. Aleesha enjoys cleaning, organizing, lifting weights, and spending time outdoors with her family and friends.
Fun Fact: Aleesha is a ‘crunchy’ mom and has one too many houseplants.
Taylor Pittman
Account Manager
Taylor joined the team in 2024 as an administrative assistant. She is passionate about helping others in any way she can! Originally from Alabama, Taylor has always loved the Chattanooga area and now lives here with her husband, Justin, and their pets. Her favorite activities include road trips with her sister, concerts, family time and watching her step-son, Jasper, play any kind of ball!
Fun Fact: Taylor interned at Walt Disney World in college and will never outgrow a good Disney movie!
Grace Mowery
Account Manager
Grace joined the team in 2023 as the administrative assistant after graduating from Cedarville University in Ohio. Born and raised in Cleveland, she has enjoyed exploring the downtown Chattanooga restaurants near the office. She loves period dramas, watching football with her dad, and long drives with the windows down.
Fun fact: Though a lifelong Tennessean, Grace is an avid Oklahoma Sooners fan and even met Coach Bob Stoops while attending a Chicago Cubs game
Madelyn Janetski
Josh Hester
Administrative Assistant
Madelyn joined the team in 2024 as an administrative assistant. Originally from Montana, Madelyn has always loved the mountains and now is enjoying everything the Tennessee mountains have to offer. Her favorite activities include working out, running, mountain biking, and hiking.
Fun Fact: Madelyn traveled to the Cook Islands when she was a child and was almost trapped in a hurricane on the small island.
Client Executive
Josh joined the team in 2024. As a North Georgia native, he is rather familiar with the Chattanooga and surrounding areas. He and his wife Cortney reside in Dalton with their daughter, Amelia, and their dog, Hank. Josh enjoys days on the golf course, spending time with his family, and traveling.
Fun Fact: Josh used to never like to travel. After his honeymoon to Greece, Josh never hesitates on the opportunity to hop on a plane.